A Renewed Focus on Canada

iHunter has been working on improving access to hunting related information for the past 9 years. We started local in Alberta, and have expanded across Canada and into the US a state/province at a time. Our Canadian products have garnered a really strong base of support that is growing every year, but that same support is just not coming around for the 6 states that we have integrated.

The reasons for limited uptake in the US are many and complex, but ultimately it comes down to our lack of willingness (or lack of ability) to throw big marketing budgets at the US market. It costs some very real dollars to gain market share that is currently dominated by some big American players. Although there is a large potential upside in the US market, we have decided to remove support for the American markets we currently have integrated into iHunter, and dedicate our efforts to the Canadian market. The parts of iHunter specific to MT, OR, CO, WA, ID and PA will be removed from sale sometime in the next couple of weeks. If you have already made a purchase of these regions, you can continue using them as is for now (no updates coming to these regions for the upcoming seasons). Eventually, these regions will be removed entirely.

Canada is often underserved when it comes to cutting edge products with local content. We have been working to change that in the hunting industry for many years, and feel like we have done a pretty great job so far, with some gaps. In most regions, we have been able to offer the base version of iHunter with hunting zone boundaries, seasons summaries, GPS based tools and other features made especially for hunters. In many of those, we have also made available subscriptions or in-app purchases that show land ownership, identify public lands, and document restrictions on access or hunting limitations. Our intention is to continue expanding these advanced components in areas we already have them, and building new Public Lands subscriptions in others. This year we have added a Public Lands subscription for Manitoba and Nova Scotia, while improving existing offerings in BC, Alberta, Saskatchewan, Ontario and New Brunswick.

Thanks to the users that have been supporting us for the past 9 years, and hope we can continue meeting your expectations in the years to come.

-Mark